"Wow. Sounds incredible. Keep sharing!"

Simon Squibb (author of "What's Your Dream?")

- commenting on 100yrs

A smiling man wearing a black 100yrs organic cotton sweatshirt.

This is the dream I didn't know I had

If you'd have asked me years ago if I wanted to own an ethical clothing brand, the answer would have been a resounding "no".

But something happened in early 2024.

The idea of creating a print-on-demand apparel brand which sells only organic and recycled products (because why would you choose anything else) collided with the idea of creating a brand that was focused on giving back to charity.

I'm Pete, by the way. Welcome to 100yrs!

A man sitting on a fallen tree and wearing a black organic cotton sweatshirt.

Sustainability + Giving = 100yrs (nearly)

I started imagining a world where I could give any charity at all a huge boost in funding at any time.

That started to feel like a dream worth striving for as it would help so many people around the world.

But how could I decide what the most important causes in the world were.

More importantly, who was I to decide...

Together we're making a difference
£45.22

raised to support Rainforest Alliance

 
555

meals provided to children by Mary's Meals

 
£32.14

raised to support Dementia UK

A man walking through a wooded area and wearing a green 100yrs organic cotton raglan hoodie.

Then I realised, this is YOUR brand, not mine

It suddenly hit me. I didn't need to decide.

I SHOULDN'T DECIDE.

It should be you who decides which charities we support.

You're the one who matters here.

Your cause matters here.

A woman on a canoe wearing a green raglan hoodie

Your platform for community-led giving

So I decided that 100yrs shouldn't be the clothing brand I never knew I wanted.

It should be the platform for community-led giving you never knew you needed.

We're here to support the causes you love most.

Through ethical fashion and responsible choices, we'll make you look good but more importantly, we'll help you do good for the causes most important to you.

Welcome to the 100yrs family.

A white coloured 100% organic cotton sweatshirt.

Explore our 100% Organic Cotton Range

Eco-conscious, gentle on skin and kind to the planet. Must haves for the modern conscious consumer and changemaker.

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