"Wow. Sounds incredible. Keep sharing!"
Simon Squibb (author of "What's Your Dream?")
- commenting on 100yrs

This is the dream I didn't know I had
If you'd have asked me years ago if I wanted to own an ethical clothing brand, the answer would have been a resounding "no".
But something happened in early 2024.
The idea of creating a print-on-demand apparel brand which sells only organic and recycled products (because why would you choose anything else) collided with the idea of creating a brand that was focused on giving back to charity.
I'm Pete, by the way. Welcome to 100yrs!

Sustainability + Giving = 100yrs (nearly)
I started imagining a world where I could give any charity at all a huge boost in funding at any time.
That started to feel like a dream worth striving for as it would help so many people around the world.
But how could I decide what the most important causes in the world were.
More importantly, who was I to decide...

Then I realised, this is YOUR brand, not mine
It suddenly hit me. I didn't need to decide.
I SHOULDN'T DECIDE.
It should be you who decides which charities we support.
You're the one who matters here.
Your cause matters here.

Your platform for community-led giving
So I decided that 100yrs shouldn't be the clothing brand I never knew I wanted.
It should be the platform for community-led giving you never knew you needed.
We're here to support the causes you love most.
Through ethical fashion and responsible choices, we'll make you look good but more importantly, we'll help you do good for the causes most important to you.
Welcome to the 100yrs family.
Original Givers Club
A collection of firm favourites for our most giving members. These items elevate your wardrobe and your impact.
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100% Organic Cotton Unisex Hoodie with Black Original Givers Club Logo
Regular price £70.00Regular priceUnit price per2 colours available
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Unisex Organic Raglan Hoodie with White Original Givers Club Logo
Regular price £70.00Regular priceUnit price per3 colours available
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100% Organic Cotton Unisex T-Shirt with Blue Original Givers Club Logo
Regular price £30.00Regular priceUnit price per9 colours available
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100% Organic Cotton Unisex T-Shirt with Purple Original Givers Club Logo
Regular price £30.00Regular priceUnit price per6 colours available

Explore our 100% Organic Cotton Range
Eco-conscious, gentle on skin and kind to the planet. Must haves for the modern conscious consumer and changemaker.