"Wow. Sounds incredible. Keep sharing!"

Simon Squibb (author of "What's Your Dream?")

- commenting on 100yrs

A smiling man wearing a black 100yrs organic cotton sweatshirt.

This is the dream I didn't know I had

If you'd have asked me years ago if I wanted to own a clothing brand, the answer would have been a resounding "no".

But something happened in early 2024.

The hashed together idea of a print-on-demand apparel brand selling only organic and recycled products crashed into the idea of giving back to charity.

I'm Pete, by the way. Welcome to 100yrs!

A man sitting on a fallen tree and wearing a black organic cotton sweatshirt.

Sustainability + Impact = 100yrs (nearly)

I started thinking...

"what if there was a brand that was committed to sustainability and committed to giving back to the most important causes in the world."

That would be great.

But who was I to decide what the most important causes in the world are.

A man walking through a wooded area and wearing a green 100yrs organic cotton raglan hoodie.

That's where you come in

It dawned on me that the most important causes in the world are different for everyone.

Maybe a brand like 100yrs shouldn't choose which causes we support.

Maybe that should be left to people who are more qualified.

People like you.

A man stood in a wooded area and wearing a green 100yrs organic cotton raglan hoodie.

Your platform for community-driven impact

So I decided that 100yrs shouldn't be the clothing brand I never wanted.

It should be the platform for community-driven impact we never knew we needed.

We're here to help people like you to boost support for the causes you love most.

When you're ready, enter your email below.

Together we're making a difference
£43.12

raised to support Rainforest Alliance

 
555

meals provided to children by Mary's Meals

 
£31.51

raised to support Dementia UK

What people like you are saying about us.

"Love the ethos behind this brand!"

"Amazing initiative."

"What an INCREDIBLE initiative!! Love this 😍😍😍"

"I had no ideas companies like this existed!"

"Have loved working with Pete and the team 🥰 great brand for people to know about."

A white coloured 100% organic cotton sweatshirt.

Explore our 100% Organic Cotton Range

Eco-conscious, gentle on skin and kind to the planet. Must haves for the modern conscious consumer and changemaker.

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